Brand, marketing, communication, go-to-market, demand generation, content
Hi, I’m Tomek Chojnacki, a revenue-oriented B2B fractional CMO
Areas of support
How I can help you
Problems I get off your back
No marketing operation and not knowing where to start
01
Lack of strategies
02
Lack of or inefficient operational setup
Processes, workflows, team, tools, metrics, reporting
03
Not satisfied with your current marketing results
Previous methods aren’t working anymore.
04
Not knowing if it’s going in the right direction
Metrics, KPIs, OKRs, ROI
05
No business insights gathered and used
Market or industry intelligence, competitors’ analysis, Ideal Customer Profile, buying committee, customer journey
06
Not being data-informed
Attribution, CRM, financial data, forecasting
07
Need to pivot or to go niche but not knowing where and how
08
Lack of alignment between marketing and other departments
09
Focus on leads instead of revenue
10
Working arrangements
Why fractional CMO
Kick-start your marketing
In the beginning, you do not necessarily need a full-time director-level marketer, but you surely could use this level of leadership and strategic guidance. This is a way to get an experienced CMO and start your marketing earlier than you typically would because of budget constraints.
Support during a pivotal phase
As your business grows, marketing gets more complicated. Fractional CMO brings proven frameworks to steer your strategy, lead your marketing team, and take charge of your marketing operations, all while significantly reducing costs compared to a full-time CMO.
Marketing leadership
If your team lacks guidance and leadership, a fractional CMO can step into this essential role, ensuring that your marketing activities are coordinated and carried out effectively, and your team is cared for.
Get to know me
1:00
Experience
16
years in b2b communications
11
years in leading teams
9
years in b2b marketing
7
years in b2b marketing for international technological companies
7
years in b2b services marketing
More numbers?
Here’s a short success story
I joined a technology capital group as Head of Growth in late 2018 and continued working until mid-2023.
Starting from scratch, I crafted strategies, formed a team, and kick-started marketing operations for ten subsidiaries.
For 2022, the group’s revenue was higher by 189% than when I got on board.
I helped increase it from 5.6 mln EUR to 16.3 mln EUR in 4 years.
I worked for
(scope: recruitment support)
My mindset
How I work
First, I listen, then I talk.
I ask dozens of questions to understand the company, where it stands, and how it operates. I do my own deep research. I look at your business holistically.
I believe that if someone tells you how to do your marketing in the first conversation, they are misleading you.
I don’t give generic advice nor recommend such solutions. I think with content, but you won’t hear „content is king” from me.
I don’t pretend to know it all. I have a network of proven and trusted specialists in various areas of marketing. I work with them as needed or recommend them for specific tasks.
My mindset
The way I see B2B marketing
B2B marketing is challenging. The customer’s buying process is long, nonlinear, and involves multiple people. A business customer doesn’t buy a complex, expensive service or product based on a single ad or cold email they see. It’s a process that often takes months.
That’s why your audience needs to connect with your brand before they start the path to purchase and begin listing the companies they want to contact. It’s too late at that point, and no marketing campaign will change that.
B2B marketing requires a strategy and an action plan implemented consistently over time. It consists of processes and background activities that build the brand and generate demand, without which no campaign can succeed.
B2B marketing must be driven by the company’s objectives because it touches all business areas. Its goal should be to generate revenue. Clicks, page views, conversion rates, or leads are all steps along the way.
This doesn’t mean we need to ask what is the ROI of every single marketing activity or collateral.
That way, marketing and sales have a common goal, and instead of fighting over the quantity or quality of leads, they work hand in hand to generate revenue.
Pricing plans
I don’t believe that „What’s your rate?” is the proper opener for discussion. That’s why I’m going fully transparent.
Advisory CMO
€1500
/month
We tackle your company’s challenges during the set number of monthly advisory sessions. Each time, we set an agenda, and I prepare in advance so we don’t waste time on chit-chat.
Fractional CMO
Starting from
€3500
/month
I join your company as a marketing leader. I strategize, operationalize, build, and run your marketing operation and team. I work to achieve a chosen set of strategic and operational objectives. I work non-exclusively for your organization.
Commitment: minimum three months