I help B2B tech companies build marketing architectures where AI provides the scale, but deep market insight provides the direction.
Hi, I’m Tomek Chojnacki, a revenue-oriented B2B fractional CMO
Areas of support
How I can help you
Problems I get off your back
No marketing operation and not knowing where to start
01
Lack of strategies
Brand, marketing, communication, go-to-market, demand generation, content
02
Lack of or inefficient operational setup
Processes, workflows, team, tools, metrics, reporting
03
Not satisfied with your current marketing results
Previous methods aren’t working anymore.
04
Not knowing if it’s going in the right direction
Metrics, KPIs, OKRs, ROI
05
No business insights gathered and used
Market or industry intelligence, competitors’ analysis, Ideal Customer Profile, buying committee, customer journey
06
Not being data-informed
Attribution, CRM, financial data, forecasting
07
Need to pivot or to go niche but not knowing where and how
08
Lack of alignment between marketing and other departments
09
Focus on leads instead of revenue
10
Overwhelmed by AI noise
You have tools but no system. I turn the chaos of magic prompts into a structured, revenue-focused production pipeline.
11
Working arrangement
Why fractional CMO
Kick-start your marketing
In the beginning, you do not necessarily need a full-time director-level marketer, but you surely could use this level of leadership and strategic guidance. This is a way to get an experienced CMO and start your marketing earlier than you typically would because of budget constraints.
Support during a pivotal phase
As your business grows, marketing gets more complicated. Fractional CMO brings proven frameworks to steer your strategy, lead your marketing team, and take charge of your marketing operations, all while significantly reducing costs compared to a full-time CMO.
Marketing leadership
If your team lacks guidance and leadership, a fractional CMO can step into this essential role, ensuring that your marketing activities are coordinated and carried out effectively, and your team is cared for.
Who I am
Not a Guru. A Practitioner
I’m not an 'AI expert’ who just discovered marketing yesterday. I am a B2B marketer with 15+ years of experience driving revenue.
I believe the principles of persuasion and business logic never change—only the tools do.
I use AI not to replace the work, but to clear the clutter so we can focus on what actually matters: building relationships and closing deals.
Get to know me
1:00
Experience
16
years in b2b communications
11
years in leading teams
10
years in b2b marketing
7
years in b2b marketing for international technological companies
7
years in b2b services marketing
More numbers?
Here’s a short success story
I joined a technology capital group as Head of Growth in late 2018 and continued working until mid-2023.
Starting from scratch, I crafted strategies, formed a team, and kick-started marketing operations for ten subsidiaries.
For 2022, the group’s revenue was higher by 189% than when I got on board.
I helped increase it from 5.6 mln EUR to 16.3 mln EUR in 4 years.
I worked for
My mindset
How I work
Technical proficiency is not strategic proficiency
The market is shouting about magic prompts and replacing teams with bots. But if you point a fast car in the wrong direction, you just hit the wall sooner.
AI commoditizes execution, making thinking more critical than ever.
I don’t just use AI. I design marketing systems where AI handles the heavy lifting, ensuring your strategy survives the next tool cycle.
I act as the strategic filter—ensuring that while the machine handles the scale, the humans handle the connection.
My mindset
The way I see B2B marketing
B2B marketing is challenging. The customer’s buying process is long, nonlinear, and involves multiple people. A business customer doesn’t buy a complex, expensive service or product based on a single ad or cold email they see. It’s a process that often takes months.
That’s why your audience needs to connect with your brand before they start the path to purchase and begin listing the companies they want to contact. It’s too late at that point, and no marketing campaign will change that.
B2B marketing requires a strategy and an action plan implemented consistently over time. It consists of processes and background activities that build the brand and generate demand, without which no campaign can succeed.
B2B marketing must be driven by the company’s objectives because it touches all business areas. Its goal should be to generate revenue. Clicks, page views, conversion rates, or leads are all steps along the way.
This doesn’t mean we need to ask what is the ROI of every single marketing activity or collateral.
That way, marketing and sales have a common goal, and instead of fighting over the quantity or quality of leads, they work hand in hand to generate revenue.
Pricing plans
I don’t believe that „What’s your rate?” is the proper opener for discussion. That’s why I’m going fully transparent.
Advisory CMO
€1500
/month
We tackle your company’s challenges during the set number of monthly advisory sessions. I ensure you aren’t distracted by the latest hype cycle, keeping you focused on business fundamentals.
Each time, we set an agenda, and I prepare in advance so we don’t waste time on chit-chat.
Fractional CMO
Starting from
€3500
/month
I join your company as a marketing leader. I strategize, operationalize, and build your revenue engine. I implement the AI workflows and human governance needed to run a modern, high-output marketing operation.
I work to achieve a chosen set of strategic and operational objectives. I work non-exclusively for your organization.
Commitment: minimum three months